Hello everybody, now I
am going to write and share some tips about making a brochure which I have got
when I was in class of Creative Writing for Business and Industries. You know
that, brochure is to promote our product or service in order to facilitate our
product or service are known by everyone rapidly.
First is about
objective. It is a must for making brochure to pay attention on the objective
why it is designed (what is for). There are three objectives that I have known
in the class.
1. Promoting a product,
2. Offering a service,
3. Introducing a
program or event.
Usually, brochure can
be sent via post, taken by ourselves, or it can be shared on the road or some
spots that have been determined before.
Second is about paper
which is used in making brochure. We must pay attention on the paper as well.
There are some aspects in the paper, for example size, type of paper, format (it
can be three panels or so forth).
Third is about the
content. Here, the content informs many things about our product or services.
There is a way in order to influence customers so that they save the brochure,
for example, you can give a promotion or special offer about your product on
the brochure (it can be placed on the first panel).
Fourth is about layout.
You know that layout is important thing as well. Layout concern with how you
organize the information in the brochure)
Fifth is about quality.
Here, you must reconsider about printing quality, words/phrases/jargon/picture,
and color. The picture you use must support the information.
Yogyakarta, 28 October
2015
Written by Irfan
Suryana
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