A very interesting advertisement on television
1. Content
The most interesting advertisiment that
I have ever watched on television is Snicker. Snicker is a chocolate candy that
is produced by Mars Incorporated. It is made from peanut butter, nougat, caramel that are
coated by milk chocolate. This advertisement is recognized by its slogan “Mulai
Lapar, Lu Rese Kalau Lagi Lapar or Karena Lapar Mengubah Orang". This
advertisiment tells about four persons who are in a car, two persons sit on
rear seat. Perhaps they want to go somewhere in order to have holiday. Suddenly
they quarrel. It is caused by one of both disturb his friend next to him untill
he feels uncomfortable. It is begun with teasing and moving his bag and he
turns into old person and he is like freeman as well. He says that this kind of
car is very slow and the seat is not enough for two person, even it is narrow. Treating
rough, he says to him that it is caused by your big body. Two persons who sit
on front seat look at them and one shows snicker and gives to him by saying
"you can eat this", and his friend becomes confused and says “Why?”,
he replies “Its hard to spell when your hungry”. He eats Snickers and suddenly he
comes back to normal and says, “Thank you,” to him.
2. Impression
The unique things that I have found are
first there is realiity and we sometimes experience that situation. The
situation is if we are in hunger, we are easy to get angry and it is sudden.
Second, Snickers company make an advertisement by using usual thing but it is
broadcasted so creative. So the trend of the slogan is perfect, “Karena Lapar
Mengubah Orang”. People who watch that advertisement will feel amazed whether
they are customers or not.
3. Suggestion
If Snickers wants to make a new
advertisement again. It must be more creative. It is a challenge for Snickers
company because two advertisements that have been made are successful in order
to promote to the people and it must maintain its rating and trust’s society.
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